What is the Middle Atlantic Products Manufacturer Alliance?
The Middle Atlantic Products Manufacturer Alliance is simply an agreement that you will make available to Middle Atlantic Products all of your new components for measurement either before or as they come out to be included in our Custom Rackshelf measured component database. All components are typically measured and sent back within 1_2 business days.

What is in it for me?
Increased sales - Our mutual customers in the installed custom home and commercial audio/video markets currently purchase your non_rackmountable products and rackmount them using our custom rackshelves. These installers often make their component purchase decision based on the components which are in our measured component database, which can be accessed at http://www2.middleatlantic.com/RSH/mainRSH.asp
Customer loyalty - Your customers will stay loyal to your product line because they know all of your current components are in our database, which makes it easy for them to order your components and the corresponding custom rackshelf. You will also be able to use the Middle Atlantic Products Alliance Logo on your marketing collateral, website, etc., to let your customers know that you work directly with us and that your current components are in our database.

Tell me a little more about the custom rackshelves?
The Custom Rackshelves product was designed to provide our customers with a way to integrate non_rackmount components into a rack, while maintaining a clean, custom look that cannot be achieved by simply placing a component on a rackshelf. The custom rackshelf is made up of a faceplate which is cut to fit your component exactly (to 3 thousandths of an inch, leaving no unsightly gap) and a shelf for the component to sit on. This provides a clean, professional look when rackmounting components. Middle Atlantic Products guarantees your custom rackshelf to be manufactured in 48 hours.

We currently have over 6,000 components in our measured unit database, all of which have been sent to us by our mutual customers for measurement.

We sell thousands of custom rackshelves every week - chances are if your current components aren't on our list you are losing sales.

To become a part of the Middle Atlantic Products Manufacturer Alliance, please complete the application and fax it to 973-616-6810 attn: Michael Cukrow, or e-mail it to mcukrow@middleatlantic.com.
If you have any questions, please send a message to mcukrow@middleatlantic.com.
To see a list of the components that we currently have on file, please visit http://www2.middleatlantic.com/RSH/mainRSH.asp

With your help, we can better serve our customers.

Click HERE to download the Manufacturer Alliance Form (rshapp.doc 1.2mb)




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